Last updated: 24 April 2026
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They are widely used to make sites work, or work more efficiently, and to provide information to site owners. Similar technologies include local storage and pixel tags — references in this policy to “cookies” cover these as well.
2. How we use cookies
We use only the cookies described below. Analytics cookies are set only if you click “Accept” on our cookie banner. Your choice is remembered in a small local-storage record (pc_cookie_consent_v1) so we do not ask on every visit.
3. Cookies we set
| Name | Category | Purpose | Duration |
|---|---|---|---|
| pc_cookie_consent_v1 | Strictly necessary | Stores your cookie-banner decision (accept / decline) so we do not prompt you again. | Persistent (local storage, until cleared) |
| _ga, _ga_<container> | Analytics (consent-based) | Google Analytics 4 (G-5CBTYGDRXQ) — helps us understand page popularity and user journeys in aggregate. | Up to 2 years (set only after Accept) |
4. Third parties
Analytics is provided by Google LLC under its own terms. When analytics is active, anonymised usage data is transmitted to Google. IP anonymisation is enabled. For more information see policies.google.com/privacy.
5. Changing your mind
You can withdraw or change your consent at any time:
- Click the button below to clear your current preference. The banner will reappear on your next visit and you can select again.
- Most browsers also let you block or delete cookies in their settings; see aboutcookies.org for guidance.
6. Contact
Questions about how we use cookies can be sent to hello@performacapital.co.uk. For more detail on how we handle personal data see our Privacy Policy.